Designed in Britain, Made in Nigeria.

Joy Osula is an independent men's and women's wear brand that draws inspiration from its Nigerian heritage and British influences. Rooted in nature, community, and giving back, JO thrives on exploring the contrasts between colors, patterns, textures and borders.

Born in 2020 during the COVID-19 pandemic, we began by donating proceeds from handmade African print face masks to a charity supporting people with disabilities. Now in our fifth year, we continue to uphold our mission of giving back by supporting African children from underrepresented backgrounds in accessing quality education.

We invite you to join us on this journey of transformation, creativity, and empowerment as we work together to make a lasting impact.