Impact

🌱 OUR IMPACT

We don’t just wear culture. We invest in it.

Since day one, Joy Osula has existed at the intersection of creativity and community. Every drop carries purpose; whether it’s telling a story through Adire or helping someone, somewhere, move forward with dignity.

🧵 2020 – The Beginning: Masks for Mutual Aid

At the height of the pandemic, we began by crafting African print face masks by hand and donating a portion of proceeds to a UK-based charity supporting people with disabilities.
Impact: 100+ masks made, with funds donated toward mobility equipment and carer support.

🎒 2022–2024 – Education for the Next Generation

In partnership with a local community in Edo State, Nigeria, we contributed to an initiative funding four youth corps teachers in our ancestral village in Ebelle.
This included teacher stipends, basic housing, and learning supplies to support underserved children in accessing a proper education.
Impact: Over 300 children reached across 3 academic years.

🍲 2025 – Solidarity Through Sudan

As crises continue to unfold across the Global South, we committed 25% of profits from the Uwaila Drop to Humanitarian Action for Sudan (HAS) a grassroots organisation feeding families displaced by conflict.
Impact: Ongoing. Donations support food baskets, emergency care, and shelter supplies.

✨ WHAT'S NEXT

We are currently exploring our 2025-2026 charity partner. Our focus remains rooted in education, youth empowerment, and grassroots humanitarian aid across the African continent. Stay tuned for updates in Q2 2025.

💌 Want to Nominate a Cause?

We believe in collaboration, if there is a charity or community project close to your heart, reach out to: hello@joyosula.world